And the same is true for all sorts of memes. Music, cinema, art. Am I embarrassed of my first-level memes? I don't know that I am. But they're not what I wish to project. And what I project, I suppose, is a kind of armour between me and the world. Why I feel the need to do something like this is whole 'nother bag of potatoes, but I have been doing it, I venture, ever since I learned from childhood chums that there were things you were supposed to like, even if you didn't.
Maybe that's something everybody does, to a degree. Have private, slightly shameful proclivities. I mean, as far as dirty little pleasures go, I'm sure I could do a lot worse than Wikipedia. More sad? That's for you to decide.
But the question is, if I nurture two distinct conglomeration of memes, does that make me two different people? Is what we are merely an aggregate of memes and the memories that store them? Memes differ from genes in that we actively choose and reject them. And whence does the initial impulse for these choices come from, if not from previous choices, and yet more previous? Is it fair that the kind of person I am today is ultimately defined by, for example, the sort of cartoons I was made to watch as a child? The sort of toys I was offered, the kind of games I was introduced. And what sort of assbackward cultural factors went into making the all-important, all-defining question of modern of life "Who am I, really?", anyway.